Writing and Resources by Esther D. Kustanowitz
Posts tagged social media
Virgin Atlantic’s Snowpocalypse Social Media #Fail
Jan 16th
Virgin Atlantic’s social media #fail in the aftermath of December’s snows at Heathrow and JFK.
Twitter and the College Student Population
Dec 3rd
Is Twitter the magic method through which organizations can reach the elusive young demographic?
“Globalizing the Shtetl” Presentation Now on SlideShare
Oct 31st
How is the world of social media like a shtetl-gone-global, and how do we manage our online reputation? Social media as seen through a Jewish lens.
Fed-Up Employee Creating Bad PR? Social Media Can Help (Just Ask JetBlue)
Aug 13th
We’ve all been at that point, when you’re so frustrated with your work that you just want to grab a beer, inflate the slide and jump out ofthe aircraft, sliding your way to freedom. Those of us with a reality filter know we can’t do that. We’ll lose our jobs, be the subject of ridicule
Your “Twimprimatur,” and Other Secrets of Social Media
Aug 9th
What’s a Twimprimatur? Here’s a hint: I made it up. And here’s another hint: imprimatur + Twitter. (Imprimatur literally means “let it be printed,” but here are some more definitions.) In July, I was interviewed by Rusty Mike Radio in Jerusalem – we went deep into blogging, Twitter, Facebook, and more. Check out the entire
Does Your Organization Have an Anti-Innovation Checklist?
Mar 18th
Is your organization or boss afraid of change? Turned off by technology? Terrified by the prospect of innovation? Then he (or she, or they) might already have an ‘anti-innovation checklist” – a group of core principles and phrases that they trot out in order to discredit new ideas and creativity in favor of the status
Do You Like – or Hate – the New Facebook?
Feb 17th
New is scary – who put my friends over there? – because you suddenly feel like you don’t know what’s going on in a territory that you might have known super-well before. But here’s why the new Facebook isn’t all that bad, from tech reporter Sarah Lane over at Current.
Thanks, Google: Long-Lost Radio Transcript (Israel Radio)
Nov 23rd
In 2008, I attended the First International Jewish Bloggers Convention in Israel, sponsored by Nefesh B’Nefesh, an organizations that assists people who are making aliyah (moving to Israel). I was interviewed several times on the radio and in print, and one of those radio transcripts is available online. It’s kind of interesting to read it
Social Media Manifesto Takes Off on Twitter
Nov 20th
At this point, social media isn’t new. Some people have asked why I would even write something like this, which is so intuitive to people who live their lives in the www’s of the internet. And that itself is the answer: although the use of social media tools is growing in the world at large,
June and July: Back in Israel Again…
Jun 17th
Another year’s gone by and it’s time for another ROI Summit. This year, in addition to all the behind-the-scenes prep work, I’m teaching 8 hours – that’s right, two sessions of 4 hours each – of social media workshops. Blogging Basics – Creativity, Conversation and Promotion This session provides an introduction to blogging creatively through
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