Writing and Consulting by Esther D. Kustanowitz
Random header image... Refresh for more!

Do You Like - or Hate - the New Facebook?

New is scary - who put my friends over there? - because you suddenly feel like you don’t know what’s going on in a territory that you might have known super-well before. But here’s why the new Facebook isn’t all that bad, from tech reporter Sarah Lane over at Current.

February 17, 2010   No Comments

Social Media Manifesto Takes Off on Twitter

At this point, social media isn’t new. Some people have asked why I would even write something like this, which is so intuitive to people who live their lives in the www’s of the internet. And that itself is the answer: although the use of social media tools is growing in the world at large, not everyone lives their lives via Facebook, blogs or Twitter. And it’s not that everyone should always be on social media. But I do believe that social media can help, especially at traditionally underfunded Jewish organizations - a few hours of training, and the social media can be managed in house, for free.

Jewish nonprofits are beginning to acknowledge the need, but still seem skittish. And that’s why I took to my keyboard - as someone with extensive experience in the Jewish non-profit world, I take pride in and give honor to the fact that I wouldn’t be where I am today without social media.

Manifesto: Social Media and Jewish Organizations” has been retweeted several times by Jewish organizations and educators, shared with fellowship members and technology staffs. I’ve got meetings set up in New York to talk with potential clients about social media outreach. And I’ve been asked to lead a few groups at the upcoming Darim Online Northern New Jersey Social Media Boot Camp. Plus, the post is beginning to be cross-linked in other locations and cited as inspiration for kicking social media conversation into high gear (see the Boulder Jewish News).

It’s really gratifying to see a conversation accelerate, perhaps because it’s about time, and perhaps because of something you wrote. Thanks to all who shared it, retweeted it, emailed it, circulated it, or otherwise supported its sentiments. Go Team Social Media!

November 20, 2009   No Comments

March: LAist, Facebook, Twitter, Celebrities, and more!

March has been a bit more eclectic, thanks to my first-ever piece on LAist — I guess this makes me an official Angeleno now:

Oh Crap. My Parents Joined Facebook - Meet the Local Ladies Behind the Hilarious Website” (LAist.com)

In addition, we’ve got a bunch of pieces in some of the usual places.

On Beliefnet’s Idol Chatter, I reported on Heroes’ actor Greg Grunberg’s use of Twitter; Harry Potter’s suspected position as a “tool of the Ziono-Hollywoodists“‘; big trouble for “Big Love“; Paul Rudd on what must have been the best seder ever; Alice Walker going to Gaza; the Spinal Tap tour; what Jewish Scots wear to shul; and, of course, Homer Simpson attempting to make peace in the Middle East.

Blog highlights include:
* What happens if Crocs go out of business
*
My experience at Social Media Jungle NYC
and…
* Jewish continuity vs. environmental activism

Check them out, leave your comments, or inquire about hiring me for writing, editing or consulting purposes…

March 30, 2009   No Comments