Posts tagged presentations

Presenting at the #NCJHub with @see3 (#instagram @naomirabkin)

Hashtags & Haystacks – Social Media, “Ranch-Style”

Presenting at the #NCJHub with @see3 (#instagram @naomirabkin)

Presenting at the #NCJHub with @see3 (#instagram nrabkin)

What’s “Ranch-Style” Social Media? Good question…well, it has little to do with the creamy dressing that people use to dip hot wings and occasionally vegetables into, and everything to do with the location of my last social media training .

I was honored to have been invited by the folks at See3 Communications to be part of the social media boot camp they were conducting for the Leichtag Foundation, a foundation whose mission it is to honor the legacy of Lee and Toni Leichtag through igniting and inspiring vibrant Jewish life, advancing self-sufficiency and stimulating social entrepreneurship in coastal North San Diego County and Jerusalem. The event was held Monday, September 15, at the Leichtag-run ranch in Encinitas (near San Diego), where a number of social entrepreneurship programs and Jewish organizations also were headquartered under an initiative called the North County Jewish Hub. (You can view tweets, photos & vines from the day at #NCJHub.)

My presentation on Twitter provided some best practices, as well as some examples of what constitutes good engagement (like the @midnight #HashtagWars) and what constitutes a Twitter #fail (for instance, the recent DiGiorno’s #WhyIStayed snafu).

The media session provided lots of hints about how to approach – and most importantly, develop ongoing relationships with – members of the media, to maximize your chances of getting coverage for an event or organization.

Stay tuned for more content in the weeks ahead…

Esther’s Sessions at LimmudLA – Including Dates and Times


Join me for my sessions at this weekend’s LimmudLA conference….

The Innovation Ecosystem: A 21st Century Organic Jewish Community
Joshua Avedon, Yoni Gordis, Esther Kustanowitz, Naomi Less, Scott Perlo
Saturday 12:30 PM–1:45 PM
Identity and Responsibility, Teen Approved

Over the past decade or so, the Jewish world has witnessed the emergence of a new landscape of innovative startups. These enterprises have created new entry points to Jewish life, and new ways of building Jewish community. This diverse and vibrant collective of new Jewish initiatives is evolving into an organic communal infrastructure for the Jewish community in the 21st century. This session is a tour though the diverse and vibrant ecosystem driving Jewish innovation across the globe. Meet some of the innovators and find out how their work is changing the Jewish world.

Jews’ Line Is It Anyway?
Saturday 2:00 PM–3:15 PM
Arts and Performance, Teen Approved

What’s so Jewish about basic improv comedy? This informal, participatory workshop introduces the basics of both improv comedy and Jewish community to Jews and Judeophiles of all ages.

Finding Your Inner Megillah
Monday 11:30 AM–12:45 PM
Identity and Responsibility, Teen Approved

There’s a megillah inside every Jew, not just those named Ruth and Esther. Jews are natural storytellers because our faith is based in oral and then written history. But what makes a story worth telling and retelling, generation after generation? In this experimental writing workshop, visit some noteworthy texts from Jewish tradition and engage in free-writing exercises based on and inspired by those texts.

Hope to see you there…

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