Posts tagged jewish
At the recent JFNA General Assembly in New Orleans, I was asked to speak to a group of student journalists for a program called “Do the Write Thing.” The program features speakers from the world of Jewish leadership as well as from Jewish journalism – the session that I co-headlined (with the Jewish Agency’s Florence Broder) was about social media’s role in today’s Jewish journalism. While all of the students understood and used Facebook, and a few of them were familiar with blogs and the concept of blogging, when it came to Twitter, many of them were clueless. One of the attendees, a writer for the Binghamton University Pipe Dream, wrote a piece for that paper and noted that a junior, double-majoring in history and philosophy, politics and law, “stared blankly when asked about Twitter. ’I barely know what it is,’ she said. ‘Something about birds?’”
While the students in the room at DTWT weren’t quite at that level of Twitter illiteracy, their lack of facility – and maybe even interest? – in the tool known as Twitter illustrates a point. Not every person who is young is active in all forms of social media. And while Facebook may be an exception, there is no one social media tool that is being used actively by all young people.
What organizations can take away from this is that although young people are involved in social media, social media is not the universal tool through which a project or organization can reach all young people. Today’s organizations must be educated about the tools that are out there, and know how to use them – but organizations need to adopt flexibility in creating their social media strategies, matching the available time and energy of their staffs to the likely payoff in each of the markets for tools like Twitter, Facebook, LinkedIn, etc.
Social media consultants can help, but so can members of your target demo. Use the tools that are out there – search Twitter and Facebook for conversations relevant to your product or program. And convene focus groups of people in the relevant demo – ask them how they prefer to get information and how they use these tools. Once you know where the people you want to reach dwell, you can know how to knock on the door.
I gave this presentation, “Globalizing the Shtetl,” at the 2010 Jewish Communal Professionals of Southern California Conference, held October 28, 2010 in Malibu, CA.
113 degrees Monday in Los Angeles. I tell you, I’ve had it with this heat. Today, I’m working from an air conditioned office building where I’ll likely have to wear a sweater.
So I’m heading to that office building on Wilshire Boulevard. And I’ll be there four days a week.
(Said work may also include making more films that look like this one, a result of an NEI iMovie workshop several months ago).
The Jewish Standard recently asked for my comments about whether people are too technology-reliant these days, and how it can impact Jewish connections and community.
People first used e-mail, for example, to keep in touch with others they wouldn’t otherwise reach, Kustanowitz said.
“It was a way to mass-produce these kinds of communications that were still about continuing a relationship and adding value to a relationship,” she said.
Such developments have led to what Kustanowitz called an over-reliance on technology, without a sense of deliberation or thought. Just as Jews are supposed to have a certain amount of kavanah, intent, when they pray, she said, so, too, should people have a sense of kavanah when sending out e-mail and posting to social networking Websites.
To read the entire article, visit the Jewish Standard online.
Join me for my sessions at this weekend’s LimmudLA conference….
The Innovation Ecosystem: A 21st Century Organic Jewish Community
Joshua Avedon, Yoni Gordis, Esther Kustanowitz, Naomi Less, Scott Perlo
Saturday 12:30 PM–1:45 PM
Identity and Responsibility, Teen Approved
Over the past decade or so, the Jewish world has witnessed the emergence of a new landscape of innovative startups. These enterprises have created new entry points to Jewish life, and new ways of building Jewish community. This diverse and vibrant collective of new Jewish initiatives is evolving into an organic communal infrastructure for the Jewish community in the 21st century. This session is a tour though the diverse and vibrant ecosystem driving Jewish innovation across the globe. Meet some of the innovators and find out how their work is changing the Jewish world.
Jews’ Line Is It Anyway?
Saturday 2:00 PM–3:15 PM
Arts and Performance, Teen Approved
What’s so Jewish about basic improv comedy? This informal, participatory workshop introduces the basics of both improv comedy and Jewish community to Jews and Judeophiles of all ages.
Finding Your Inner Megillah
Monday 11:30 AM–12:45 PM
Identity and Responsibility, Teen Approved
There’s a megillah inside every Jew, not just those named Ruth and Esther. Jews are natural storytellers because our faith is based in oral and then written history. But what makes a story worth telling and retelling, generation after generation? In this experimental writing workshop, visit some noteworthy texts from Jewish tradition and engage in free-writing exercises based on and inspired by those texts.
Hope to see you there…