Writing, Editing & Creative Media Consulting
Social Media Society
Jewish Blogging 101 and 201 Now Online
013 years ago
I recently concluded a three-part webinar series on social media and blogging for the Jewish Communal Professionals of Southern California. My presentations from those webinars are now available online. See the “Social Media Basics” webinar here.
Newly uploaded on Slideshare is “Jewish Blogging 101” and “Jewish Blogging 201,” both below.
Jcpsc blogging 201
View more presentations from Esther Kustanowitz.
“Social Media Basics” Now Online!
013 years ago
In April, I did the first of a three-part social media webinar series for the Jewish Communal Professionals of Southern California. Our focus in this session was an overview of social media and to begin the discussion of how social media can help Jewish non-profits strengthen their public profiles, promote their projects, and enhance their relationships with their clients/consumers/communities. I’m uploading finished presentations to Slideshare – feel free to check them out.
Does Your Organization Have an Anti-Innovation Checklist?
014 years ago
Is your organization or boss afraid of change? Turned off by technology? Terrified by the prospect of innovation? Then he (or she, or they) might already have an ‘anti-innovation checklist” – a group of core principles and phrases that they trot out in order to discredit new ideas and creativity in favor of the status quo.
The list below comes from a Harvard Business Review post by Youngme Moon, the Donald K. David Professor of Business Administration at the Harvard Business School. What other excuses have you heard from individuals who or organizations which resist change? (My favorite is “if it ain’t broke, and even if it is, don’t fix it.”)
Are Facebook and Twitter a Fad?
014 years ago
At a recent event about social media and Jewish community, I spoke on a panel with Leah Jones where we addressed what the future of these social media tools might be. More videos from this event are available on my YouTube channel.
Social Media Manifesto Takes Off on Twitter
014 years ago
At this point, social media isn’t new. Some people have asked why I would even write something like this, which is so intuitive to people who live their lives in the www’s of the internet. And that itself is the answer: although the use of social media tools is growing in the world at large, not everyone lives their lives via Facebook, blogs or Twitter. And it’s not that everyone should always be on social media. But I do believe that social media can help, especially at traditionally underfunded Jewish organizations – a few hours of training, and the social media can be managed in house, for free.
Jewish nonprofits are beginning to acknowledge the need, but still seem skittish. And that’s why I took to my keyboard – as someone with extensive experience in the Jewish non-profit world, I take pride in and give honor to the fact that I wouldn’t be where I am today without social media.
“Manifesto: Social Media and Jewish Organizations” has been retweeted several times by Jewish organizations and educators, shared with fellowship members and technology staffs. I’ve got meetings set up in New York to talk with potential clients about social media outreach. And I’ve been asked to lead a few groups at the upcoming Darim Online Northern New Jersey Social Media Boot Camp. Plus, the post is beginning to be cross-linked in other locations and cited as inspiration for kicking social media conversation into high gear (see the Boulder Jewish News).
It’s really gratifying to see a conversation accelerate, perhaps because it’s about time, and perhaps because of something you wrote. Thanks to all who shared it, retweeted it, emailed it, circulated it, or otherwise supported its sentiments. Go Team Social Media!